For decades, the norm in dentistry has been to call your patients with appointment and recall reminders. But is that the most efficient way of doing things?
No, it isn’t.
Communication has become faster and more personal with advent of smart phones. As such, the way businesses need to communicate must adapt as well.
Where newspapers, mail and phone calls used to be the norm for communication, twitter, email and text messaging have now all but taken their place. For many, the phone app is becoming the least important app on their device. Instead, a click-to-confirm message from your dental practice via email or text message allows your patients to communicate with you using the medium that they are most comfortable with.
Is phoning still effective? Not really…
The caveat here is that if you manage to get someone on the phone, at a time that is convenient for them, when they have the ability to take note of what you’re saying, yes… phoning can be effective. However, the vast majority of calls don’t manage to meet those criteria. In fact, most will go unanswered.
Using an email or text messaging system of communication allows your patients to check and record the reminder at the best time for them, whether that’s immediately, or later that day. On top of that, phone confirmations can not be scaled unless you commit more time and more people. Email and text communications, on the other hand, are instant and completely scalable.
This is how ClearConnect can greatly benefit your practice immediately. With a few clicks of a button, you can quickly see a list of patients with unscheduled recalls or treatments, and send a message to them to get an affirmative response to fill vacancies much more effectively.
Combine this powerful ability with a revolutionary system like ClearMessaging, which has the ability to chat with single patients or groups of patients via text messages from within ClearDent, and your communication efficiency and effectiveness will skyrocket.