In this session, we’ll explore more advanced digital marketing strategies including advanced SEO tactics, content and email marketing best practices, online reputation management, and performance tracking and optimization that can take your digital marketing efforts to the next level and help you grow your practice. This one-hour session is eligible for 1 CE Credit.
In this webinar, you’ll learn how to:
- Advanced SEO tactics that help you rank better with search engines
- What is content marketing and how best to use it in dentistry
- Email marketing best practices
- Strategies for managing your practice’s reputation online
- How to use data and analytics to optimize your online presence
Our Speaker:
Simon Papadopoulos
Business Development/Digital Advisor/Digital Growth Specialist at Social Ordeals
Born and raised in Saskatoon, SK, Simon graduated from the U of S with bachelor’s degrees in both Computational Science and Commerce. He spent his early years in Calgary at IBM Canada, followed by a successful career of 15 years at Federated Co-op. In 2015 he decided to jump on the digital rocket ship at Vendasta, and then in 2017, the marketing rocket ship at Social Ordeals. Since then, he’s built successful strategic partnerships and educated 1000’s of local businesses, franchises, and brands on their online presence and how to execute successful digital strategies
Robin Jones
Marketing Executive at ClearDent
Robin Jones is a BC-based marketing executive with 30 years’ experience building and leading marketing teams and advising small to midsized organizations on marketing strategy and best practices. Robin has been on the front wave of the marketing evolution, managing through the tests and trials of marketing’s digital transformation, and advocating for automation and measurement at every turn. In a world where the buyer’s journey is theirs to map, she is passionate about power positioning and finding ways to engage audiences via rich content and conversation. Robin has a BS of Marketing from Florida State University and an MBA from Northeastern University.
