What's included in this eBook?
There is a growing trend of integrating digital marketing into traditional business models, and dentistry is no exception.
Digital marketing has become a cornerstone of modern dentistry because it enables practices to effectively reach and engage their target audience in an increasingly digital world. Through platforms like social media, email marketing, and search engines, dental professionals can build strong brand awareness and tailor their messaging to attract and retain patients. Online reviews and reputation management also play a crucial role in establishing credibility.
Ultimately, digital marketing helps dental practices connect with potential patients, improve their online presence, and remain competitive in a rapidly evolving healthcare landscape. This guide will walk you through the different digital marketing strategies and their benefits to help you better develop priorities and architect your digital marketing journey.
At ClearDent, we partner with Social Ordeals, experts in digital marketing for dentistry, to offer a comprehensive online marketing solution. Social Ordeals has developed a platform and services that help dental practices monitor, manage, and build their online reputations and brands. From building or refreshing your website, to search engine optimization, to digital advertising and more, Social Ordeals coupled with ClearDent’s patient engagement solutions is a win-win for today’s modern dental practice. Get a FREE Digital Audit Report for your practice.
Throughout this document, we’ll provide “Words of Wisdom” from Robin Jones, a 30-year marketing veteran who’s been navigating the marketing landscape since before websites were even a “thing”.
According to Jones, “In the early years, the marketing toolkit was limited to traditional media like print ads, billboards, direct mail and TV spots, with a reliance on broad, demographic-based targeting. As the digital revolution unfolded, I and other marketers adapted to the seismic shift brought on by the internet, mobile technology, and social media. We’ve had to learn how to harness SEO, email, and pay-per-click advertising, and master the art of social media marketing on platforms like Facebook and Instagram. More recently, we’ve had to embrace data analytics, programmatic advertising, and artificial intelligence to deliver hyper-personalized content and reach niche audiences.”
The marketing landscape, once dominated by outbound tactics, is now a dynamic ecosystem of inbound strategies, influencer partnerships, and immersive content marketing that requires constant adaptation and lifelong learning. We hope you enjoy the insights and anecdotes provided by Robin throughout this guide.
Find out why over 2300 Canadian dentists trust ClearDent to keep their practices running smoothly.
