Digital Marketing in Dentistry: The Important Role Online Listings Play for Dental Practices
Authored by marketing strategist, Robin Jones, this final part of our digital marketing for dentistry series dives into online listings. The patient journey begins long before they set foot into your clinic. It often starts with a simple search, a hunt for the right practitioner to trust with their smile and overall oral health. As dental […]
Digital Marketing in Dentistry: Elevating Your Practice with Social Media
Authored by marketing strategist, Robin Jones, this is the sixth in a seven-part digital marketing for dentistry series. In today’s digital game, having a robust online presence is paramount for businesses, and that includes dental practices. Social media, in particular, has evolved from a platform for personal expression to an important business tool. For dental […]
Digital Marketing in Dentistry: Using Digital Advertising to Get More Patients
Authored by marketing strategist, Robin Jones, this is the fifth in a seven-part digital marketing for dentistry series. In today’s shifting digital landscape, dentists are quickly realizing that digital advertising can lead to practice growth. The transformation from traditional advertising methods to digital platforms has reshaped how practices connect with their patients, market their services, […]
5 Steps to Great Communication in Your Dental Practice
Feeling overwhelmed? Missing important details? Wanting to feel more prepared when walking into the operatory or when answering an incoming call? You’re not alone. Here are 5 ways to get your team in sync using tools they already have to improve communication at your dental practice. 1. The Huddle – a daily team touchpoint Given how […]
How to verify your dental office on Google
Having your dental practice listed as a business on Google has more impact than you think! Currently, 41% of patients state they search for new dentists online. Therefore, if your practice doesn’t show up on their Google search, you have just lost a potential patient. It’s crucial to verify your dental office on Google to […]
How modern dental practices are streamlining patient engagement
Over the past year, there has been a greater surge in the number of dental practices looking to create an easier, more streamlined patient engagement experience. Keeping chairs filled in a dental practice is a constant challenge, and a lack of patients in your dental practice likely means there is work to do in your patient engagement […]
How patient portal enhances efficiency and saves time at your dental practice
Dental practices across Canada have faced significant challenges due to the COVID-19 pandemic. While protective guidelines have been implemented across all provinces to safeguard patients and staff, the process of adapting to these recommendations has been a learning curve for most practices. The introduction of the patient portal enhances efficiency, helping practices manage these challenges […]
Investing in your dental practice’s online reputation: Why it matters and what you need to know.
Word of mouth referrals are still as powerful as ever – think of the number of times in your life that you’ve looked for affirmation in your daily decision-making. But instead of seeking reassurance from your physical network of peers, word of mouth has taken online in a huge way, from daily purchase reviews to […]
Building a loyal patient following for your dental practice
While most people typically associate brands with their favourite snacks and drinks, in the world of marketing, a brand entails everything that customers – or patients – think about you and your dental practice. Without needing to be a catchy jingle or beautiful logo, the brand that represents your dental practice is how patients perceive […]
The goals of patient communication in dentistry
We are people that are being told a million things each day. When was the last time you kept this in mind when reaching out to your patients? To provide meaningful communication and break through the noise, you need to be able to zero in on one specific message that acts as a call to action. […]
