Building a loyal patient following for your dental practice
While most people typically associate brands with their favourite snacks and drinks, in the world of marketing, a brand entails everything that customers – or patients – think about you and your dental practice. Without needing to be a catchy jingle or beautiful logo, the brand that represents your dental practice is how patients perceive […]
The goals of patient communication in dentistry
We are people that are being told a million things each day. When was the last time you kept this in mind when reaching out to your patients? To provide meaningful communication and break through the noise, you need to be able to zero in on one specific message that acts as a call to action. […]
How to get patient feedback for your dental practice
There are many types of patients in the world. They range from enthusiastic go-getters that are eagerly awaiting your confirmation that they are cavity-free, to the slightly more apprehensive. Regardless of their disposition, understanding what your patients think of you and your team’s work is incredibly important. Understanding if someone enjoys, or even loves the work […]
Handling online complaints againsts your dental practice
Primum non nocere, or, do no harm, is perhaps the most important value that a doctor holds. It guides the methodology and informs the course of a patient’s treatment and care. While care providers are passionate about improving lives during every appointment, patients can experience, or believe, harm has been done to them. With dental clinics […]
When dental clinics give back to their communities
Dental practices frequently hold special places in the community. Recommendations from friends and family may be the top decider when searching for a new doctor, but just about every other patient will choose their oral health provider based on proximity. Being able to show that you’re engaged with the neighbourhood elevates you past just being […]
How to improve your dental practice
The start of the year is the perfect time to reflect on the previous 12 months – see what worked and more importantly, what didn’t and assess how to improve your dental practice. To help you start the new year off on the right foot and set your practice up for success in 2019, we’ve […]
Managing your online dental clinic reviews
85% of people consider online reviews just as trustworthy as a recommendation from someone they know. According to Zendesk, 90% of people are influenced by positive online reviews and 86% by negative reviews. Online research has become a major factor in people’s decision making, and online dental clinic reviews are no exception to this growing trend. Positive dental […]
Dental marketing for your clinic
Traditional marketing is no longer cutting it and more and more clinics are turning to online dental marketing to attract new patients. By 2020, there will be just shy of 220,000 dentists in the U.S. alone. This means patients have plenty of options when it comes to dentists so it will be that much more important for […]
Improving patient retention for your dental clinic
When it comes to growing dental clinics, new patient acquisition is often what comes to mind but improving patient retention rates is just as important and crucial to the success of any dental clinic. Returning patients provide a greater return on investment. It costs 5 times more to obtain a new customer than it does to retain […]
