When selecting dental software, practices typically emphasize features that enhance patient care like patient management, clinical tools, and workflow optimization. However, one often overlooked core piece of functionality is ledger management, the backbone of strong practice and financial operations. While basic financial ledger functionality is table stakes when it comes to dental software, not all ledgers are created equal. While a good dental ledger presents accurate, timely, and detailed data, a great dental ledger reduces manual work and errors, enhances productivity, improves staff efficiency, boosts profitability, and elevates patient care by allowing the dental team to focus more on patients and less on administrative tasks. It’s critical that the system you adopt aligns with your long-term goals and can both simplify and streamline your financial operations today, and into the future.
Has this happened to you?
As a dentist running a busy practice, you spendcountless hours perfecting patient care, ensuring every visit is a pleasant experience. However, at the end of each month, youmay notice that the financial reports don’t reflect the hard work. Collections are low, and accounts receivablesare piling up. This discrepancy isn’t due to poor patient care, but rather aninefficient financial management system.That’swhere the ledger comes in.
The hard-hitting truth is that dental schools don’t emphasize the importance of the dental billing process and how important it is for the overall financial health and success of the practice. Some data suggests that as much as 11% of all claims are initially denied due to errors that could have been prevented with proper documentation and coding practices. Because many dental professionals are completely new to billing, claims management and other financial processes, they often overlook the need for technology that optimizes these functions – leaving money on the table every day. That’s why it’s so important for dental professionals to understand how their practice’s success is tied to efficient operations and financial management which are enabled by a good ledger system.
What is Ledger Management?
Ledger management in dental software is a comprehensive financial management tool designed to streamline and organize financial transactions within the practice. Main features include patient account management, billing and invoicing, insurance management, adjustments and write-offs, and financial reporting. With systems like ClearDent, you also get EOB auto-adjustment, flexible payment plans, and can easily manage a whole family’s financial claims in one place. (You can learn more here.) Think of it as a built-in, smart assistant for your administrative team that ensures all the financial details are handled efficiently and accurately, reducing manual data entry and automating important billing adjustments and insurance claims. It’s a win–win with more billing accuracy in a lot less time.
Here’s a breakdown of the main ledger features in simple terms:
Patient Account Management: Keeps track of what each patient owes and what they’ve paid.
Billing and Invoicing: Automatically generates bills and sends them to patients, enabling payment without a bunch of manual paperwork.
Insurance Management: Handles insurance claims seamlessly to ensure you get reimbursed correctly and on time.
Adjustments and Write-offs:Manage any changes or corrections in billing, like when an insurance company pays only part of a claim.
Financial Reporting: Generates reports that show how your practice is doing financially, helping you make more informed business decisions.
In short, the ledger is an essential tool to ensure all the financial management needs of your practice are taken care of. It streamlines billing processes and ensures regulatory compliance, ultimately contributing to strong cash flow and profitable practice operations.
Why is the ledger important and why does it matter?
While most dental software includes basic financial management tools, if your goal is to streamline practice operations—whether to reduce staff workload or attract new patients—it’s important to evaluate these solutions with your unique practice needs in mind.
Without an effective ledger management system, your practice will likely face several challenges. For starters, your administrative team may spend countless hours manually tracking payments and claims (time that could be spent on higher value work), leading to errors and inefficiencies. Uncollected balances will increase, and your cash flow will suffer, impacting your ability to invest in growth initiatives.
Imagine the frustration of working within a system that doesn’t clearly show which patients owe money or whether or not an insurance claim has been processed. Your staff would have to chase down payments that causes delays and ultimately leads to patient dissatisfaction. These inefficiencies almost always have a compounding effect, ending in financial instability.
Has this happened to you?
As a dentist running a bustling practice with a full schedule of patients every day, you invest in different marketing activities to drive a steady flow of new appointments. But despite the high patient volume, your revenue goals aren’t materializing. Accounts receivables (A/R) continue to rise, and write-offs are becoming increasingly frequent. Initially you may think the issue lies in not enough patients, but in fact, the root cause is an inefficient financial management system. Without the right tools, your practice will continue to struggle to track outstanding balances, leading to missed payments.
Understanding the importance of a well-designed ledger is the first step in recognizing which tool is critical for your success. In the next chapter, we’ll explore how different systems can vary in effectiveness and what to look for when evaluating your current software.
Ledger Navigation and Functionality
There’s a saying, “A chain is only as strong as its weakest link.” This rings especially true in the context of software system usability. There are many components to dental ledgers including billing, insurance allocation, adjustments, accounts receivable, and integration with patient engagement software for collections follow-up. It can get messy. While having more features can be a good thing, having a system where you can easily navigate between different sections of the ledger, like patient accounts, EOB responses, and family views, is equally important. The name of the game is a comprehensive yet concise, easy to use ledger for both staff and patients alike.
Has this happened to you?
Imagine you’re an admin staff member handling patient billing. One of your patients has an outstanding balance, but when their family member comes in for an appointment, this balance is not displayed due to current software limitations.As a result, you miss the opportunity to collect the balance owed during the checkout process.
Things like family view are non-standard features that can benefit the practice in many ways. It’s important to understand what your next ledger offers down to the last detail, so that you can maximize both productivity and profitability. Now, let’s talk about common pitfalls and things you should avoid.
Negative impact of weak ledger functionality:
Staff Frustration and Inefficiency: You don’t want your administrative staff struggling to find and update patient financial information. Time is money and clicking through multiple screens leads to frustration and inefficiencies.
Errors and Inefficiencies: Systems that require any manual adjustments are prone to human error that leads to billing mistakes, resulting in time-consuming corrections and unhappy patients.
Missed Collections:Without clear visibility, collecting outstanding balances becomes a daunting task negatively impacting your cash flow. Unpaid balances can easily slip through the cracks, leading to missed revenue and higher overdue accounts receivable.
Key features and benefits to look out for:
User-Friendly Interface: A visually intuitive ledger can help staff quickly and easily manage patient accounts. Navigation is straightforward, reducing training time and errors.
Comprehensive Views: The ability to easily switch between individual and family accounts ensures all financial claims are managed effectively. This feature ensures that all outstanding balances are visible, allowing the front desk to address and collect payments promptly, thereby improving cash flow and reducing overdue accounts receivable.
Seamless Automated Updates: The system automatically updates all necessary information across patient accounts and EOB responses in the background. This minimizes human error from manual updates and ensures accurate, up-to-date records.
Insurance Management
Making sure that a practice has steady cashflow is critical to keeping the lights on, but to achieve that, practices have to make sure that collection and claims are set up correctly, especially when it comes to insurance management. Insurance management is a top priority and a reliable system that can seamlessly handle claims and collections goes a long way to avoiding mounting accounts receivables.
At ClearDent, we built EOB Auto Adjust to help you stay on top of what you’re owed.
Wasted Time: Staff spend hours manually processing insurance claims, often leading to delays and errors. Some office managers spend entire days sorting through stacks of EOBs, struggling to reconcile them with patient accounts.
Inaccurate Adjustments: Manual EOB adjustments require users to interpret insurance coverage and calculate patient costs. For instance, determining 80% coverage for a $100 cleaning means estimating the patient’s cost at $20. Errors in these calculations can lead to incorrect balances, write-offs, and the need to chase patients for additional payments, causing confusion and financial discrepancies.
Patient Frustration: Errors in insurance claims can result in denied claims, causing frustration for patients and potentially damaging the practice’s reputation.
Key features and benefits to look out for:
EOBs that adjust automatically: Having systems that automatically adjust accounts based on insurance payments drastically reduces manual work and errors. With tools like ClearDent’s Auto-adjust EOBs, office managers can focus on more critical tasks instead of manually updating EOBs.
Efficient Claims Management: Claims that are auto-adjusted are processed more accurately, ensuring timely reimbursements and fewer patient complaints. When an insurance claim is processed, the system updates the account immediately, eliminating any guesswork for your team and patients.
Payment Plans (Contract Billing)
A challenging economy significantly impacts treatment adoption and appointment frequency, particularly when it comes to high-cost, optional treatments. Dental practices often face the dilemma of providing essential care while managing the financial constraints of their patients, as well as selling higher value services that aren’t must-have treatments. Payment plans emerge as a valuable solution, offering patients the opportunity to receive treatments without the financial burden of paying for everything up front or at the time-of-service delivery. However, these types of plans can require considerable time and resources for administrative staff to manage, often leading to inefficiencies and errors.
Has this happened to you?
Imagine that you are an admin who handles billing for a busy dental practice offering various treatments. If the practice has over 50 patients enrolled in the payment plan system, each with different fees and payment dates, the admin team will be overwhelmed with paperwork, tracking who needs to pay what amount and when. They have to post transactions, send claim forms, process payments, and send receipts to each patient, all while managing new payment plans coming online every day.
Doing things manually can quickly become chaotic. The solution is a good payment plan system that integrates with the ledger to significantly streamline operations in your practice.
Negative impact of weak ledger functionality:
Wasted Staff Time:Staff spend countless hours creating individual payment plans, generating invoices, posting payments, sending claims, and updating ledgers manually. This process is not only time-consuming but can also lead to errors, delayed payments, and frustrated patients.
Treatment Avoidance: Without flexible payment options in your ledger, some patients might struggle to afford their treatments, leading to lower patient conversion and retention rates. Worse, because the management burden is so challenging for staff, they are less likely to encourage patients to adopt treatments requiring payment plans.
Key features and benefits to look out for:
Automated Payment Plans: A built-in automated payment module in your ledger system allows administrative staff to set up flexible payment plans quickly and efficiently, ensuring patients can afford their treatments without financial strain. The Contract Billing feature in ClearDent can create invoices, post payments, send claims, and update ledgers for up to 50 patients at a time. Learn more here.
Higher Treatment Acceptance & Steady Cashflow: By offering flexible payment options, your practice can attract and retain more patients. Imagine a scenario where a family has three children that all need braces. With ClearDent’s Contract Billing, your staff can easily set up a monthly payment plan for the braces, making it affordable for families to manage the expenses. This not only keeps patients satisfied but also ensures steady cash flow and low accounts receivable for your practice.
Business Analytics
A dental practice is a business after all, and running a successful business requires strategic decision making at every turn. To make informed decisions, dentists need access to information about their practice’s performance. Business analytics is an indispensable tool that provides insights into what’s going on in your practice, analyzing daily performance, trends, and more.
Accounts Receivable (A/R) Aging Report:View statistics for outstanding payments, grouped by the length of time they have been outstanding. This helps identify overdue payments and manage cash flow effectively.
Overall Production Trend:Assess your practice’s production over time to understand which procedures are generating revenue. This includes tracking how insurance companies or patients are paying out claims, highlighting any delays or reductions in insurance reimbursements.
Billed vs. Planned Production:Compare the dollar amount of billed productions versus planned productions. This metric can reveal inefficiencies in billing processes, missed billing opportunities, or issues with treatment acceptance. It provides insights into expected revenue versus actual revenue, enabling better financial planning and resource allocation.
Production by Treatment Type:Analyze the amount of production generated by each treatment type. Understanding this can help you develop targeted strategies to increase acceptance of higher-margin procedures through patient education, improved communication, and tailored treatment plans.
Selecting the right dental software is a big job. From scheduling to procedure to billing, the system is the heartbeat of the practice. It’s easy to get “wowed” by all the other features in dental software, but an often overlooked, yet business-critical feature is the ledger system. Effective ledger management drives smooth operations and the overall financial health of your practice. By ensuring that your ledger system is user-friendly, comprehensive, and capable of handling complex financial transactions, you can reduce staff workload and keep your patients happy and loyal. Its important to do your research! If you are diligent in your evaluation, considering both system features and how everything fits into your operational goals will bring you long-term success to your practice.
Authored by marketing strategist, Robin Jones, this final part of our digital marketing for dentistry series dives into online listings.
The patient journey begins long before they set foot into your clinic. It often starts with a simple search, a hunt for the right practitioner to trust with their smile and overall oral health. As dental professionals, it’smore important than ever to recognize that this journey is a fundamental shift in consumer behaviour. And for that reason, it’s critical for practices to embrace the significance of online listings as an integral part of their overall marketing strategy.
The Search Journey
Every interaction a potential patient has with your clinic, whether through advertising or word-of-mouth, inevitably leads to a “Google” search. Your clinic needs to not only appear in those searches but present itself in the best possible light. Online listings can ensure that your practice is discoverable and appears reputable across multiple platforms.
Understanding Online Listings
Online listings are more than just digital directories; they are virtual storefronts that showcase your practice to the world. It’s not enough to have listings scattered across the internet; they must be claimed, consistent, and regularly updated. Platforms like Google Business Profile and the new Apple Business Connect aren’t just optional; they are important lifelines for your practice in today’s digital world.
Data aggregators are companies that collect, organize, and distribute vast amounts of business information from various sources across the internet. These sources may include public records, business directories, social media platforms, and other online databases. Data aggregators compile this information into structured databases, which are then licensed or sold to other companies, including search engines, online directories, navigation systems, and marketing platforms.
For dental practices and other businesses, being listed on data aggregators is important for improving online visibility and local search rankings. When practice information is consistent and accurately represented across aggregators, it enhances its credibility and trustworthiness in the eyes of search engines and potential patients. Approximately 6-7% of the reasons why businesses rank locally can be attributed to this factor alone. Therefore, making your clinic’s information accurately represented across various digital services should be a priority.
Answering Queries and Controlling Information
To improve overall visibility, you should always answer questions on directories and listings. This proactive approach increases the likelihood of your clinic being found by potential patients. Taking control of the facts about your practice across multiple digital platforms—from search engines to social networks—is paramount.
Embracing Enriched Listings
Enriched listings go beyond basic business information and provide more dynamic and engaging experiences for potential customers or patients. They involve enhancing your online presence with additional content like photos, videos, descriptions, reviews, and other interactive features. Enriched listings differentiate your practice from competitors, showcase your brand personality, and provide valuable information to potential customers. Every interaction with your practice online is an opportunity to showcase your expertise and foster trust.
The Rise of Voice Search
Have you ever said, “Hey Siri, find me the nearest XXXX?” Voice search is not just a trend; it’s the future of search and it’s here to stay. With the growth of voice-enabled devices, making sure your clinic is optimized for voice search is non-negotiable. Being found through voice search requires you to optimize keywords and embrace conversational language in your online content.
Words of Wisdom From a 30-Year Marketing Veteran
OK. I’ll admit it. Online listings aren’t the sexiest or most exciting activities in the marketers’ bag of tricks. But let me be clear – they are table stakes. If you don’t make them a priority for your practice, you are probably one or more steps behind the competing practice down the block. Oh, and listings are probably one of the lowest cost things marketers can do these days.
Online listings offer visibility, credibility, and cost-effectiveness. While other marketing activities are important, online listings are the cornerstone of a robust digital presence, providing a cost-effective and impactful way to reach and engage with patients.
In Conclusion
The significance of online listings for dental practices cannot be overstated. They serve as the digital gateway to your clinic, shaping the first impressions of potential patients. By harnessing the power of online listings, clinics can enhance their visibility, credibility, and ultimately, their ability to attract and retain patients in an increasingly digital world.
At ClearDent, we partner with Social Ordeals, experts in digital marketing for dentistry, to offer a comprehensive online marketing solution. Social Ordeals has developed a platform and services that help dental practices monitor, manage, and build their online reputations and brands. From building or refreshing your website, to search engine optimization, to digital advertising and more, Social Ordeals coupled with ClearDent’s patient engagement solutions is a win-win for today’s modern dental practice.Get a FREE Digital Audit Report for your practice.
Authored by marketing strategist, Robin Jones, this is the sixth in a seven-part digital marketing for dentistry series.
In today’s digital game, having a robust online presence is paramount for businesses, and that includes dental practices. Social media, in particular, has evolved from a platform for personal expression to an important business tool. For dental clinics, leveraging social media is not just an option but a necessity to stay relevant, engage with patients, and attract new ones – especially the younger generations. Let’s dive into why social media is pivotal for dental practices, which platforms matter, best practices to follow, and whether to DIY or hire a professional agency.
Social Media for Dental Practices – Do You Need It?
Absolutely. The question is no longer about needing social media but rather how effectively you use it. Social media offers a direct line of communication to your current and potential patients, providing a platform to stay top of mind, showcase your services, share educational content, and build trust with your audience. It’s a powerful tool for creating brand awareness, with the potential to find new patients and get current patients more engaged. Moreover, it enhances your search engine rankings, making it easier for patients to find you online.
What Social Platforms are Important for Your Dental Clinic?
Facebook and Instagram (META)
For most dental clinics, Facebook and Instagram are essential. They are ideal for showcasing before-and-after photos, sharing testimonials, and posting educational videos. These platforms also offer targeted advertising options, allowing you to reach potential patients in your local area.
X (formerly Twitter)
Though not as visual as Instagram or Facebook, X is excellent for quick updates, sharing links to your blog posts, or engaging in conversations about dental health and industry trends.
LinkedIn
LinkedIn is the hub for professional networking, attracting talent, and establishing the credibility of your dental practice. Share industry news, achievements, and professional tips here.
TikTok
For more forward-thinking clinics, TikTok offers an opportunity to reach a younger demographic through fun and informative short videos.
Social Media Best Practices
Consistency is Key: Maintain a regular posting schedule to keep your audience engaged.
Quality Over Quantity: Share high-quality, informative, and visually appealing content.
Engage With Your Audience: Respond to comments, messages, and reviews to build a community around your practice.
Educate and Inform: Use your platforms to share dental tips, explain procedures, and debunk myths.
Promotions and Offers: Share exclusive promotions or discounts to social media followers to encourage loyalty and new patient sign-ups.
Creating a Plan and Social Media Strategy for Your Practice
Developing a social media strategy involves setting clear goals, understanding your audience, and planning your content in advance. Identify what you want to achieve through social media, be it increasing brand awareness, boosting patient engagement, or driving traffic to your website where they can book appointments using online booking tools. Know your audience’s demographics, preferences, and pain points to tailor your content. Finally, create a content calendar to plan your posts, including a mix of educational content, promotional offers, and behind-the-scenes glimpses of your clinic.
DIY or Hire a Digital Agency?
This decision hinges on your budget, time, and expertise. If you’re just starting out or have a small team, you might initially take a DIY approach to manage social media in-house. This allows you to maintain a personal touch and immediate control over your content (especially since you have direct access to social content in the form of photos, videos, and more that an external provider won’t). As your practice grows, the complexities of managing multiple platforms, creating content, and running ads might necessitate hiring a freelancer or digital marketing agency. Agencies bring expertise, resources, and tools to craft and execute a comprehensive social media strategy, ensuring your online presence is both professional and effective.
Words of Wisdom from a 30-Year Marketing Veteran
OK. I have a confession to make. I have a total love-hate relationship with social media. On the one hand, I am fully entertained scrolling through feeds seeing the weird, wacky, funny and heartfelt memes and other content out there. That said, I post very little on my own accounts. Not being a digital native, social media is something I just am not super comfortable “doing”. I live in fear of posting the wrong thing on the wrong platform to the wrong group. (queue the eye roll from my daughters…)
As a marketer, however, I have seen first-hand the absolute power social media yields when done well. I’ve had clients see notable business growth come from dedicated social programming. But simply put, it’s another piece in the marketing puzzle. Without it, your marketing mix is incomplete.
When I first thought about social media in dentistry, I thought, “Really, it is that important?”. Then I started to think about it more deeply and my answer was “yes”. Truth be told, no one is chomping at the bit (no pun intended) to go to the dentist even though we all know we need to go regularly. And it’s easy to forget things you don’t really want to do. So right out of the gates, social media is an easy way to stay top of mind with your patients.
My second thought was around the “fear” of dentist visits. Drills, needles, scraping, and so on do not conjure up “positive vibes”. But truly, visits to the dentist have become much more pleasant over the years and there’s nothing like walking out with freshly cleaned teeth! Amplifying the positives, whether that be innovative new treatment capabilities, patient experiences, and new staff members can go a long way in keeping patients engaged and coming back.
And of course, there’s all the other reasons mentioned above.
In Closing
Social media represents a vital aspect of digital marketing for dental practices. It’s an investment in your brand’s online presence, patient engagement, and ultimately, the growth of your practice. Whether you choose to manage it in-house or hire professionals, the key is to start with a clear strategy, remain consistent, and always be authentic to your brand’s voice. Embrace the power of social media, and watch your dental practice thrive in the digital age.
At ClearDent, we partner with Social Ordeals, experts in digital marketing for dentistry, to offer a comprehensive online marketing solution. Social Ordeals has developed a platform and services that help dental practices monitor, manage, and build their online reputations and brands. From building or refreshing your website, to search engine optimization, to digital advertising and more, Social Ordeals coupled with ClearDent’s patient engagement solutions is a win-win for today’s modern dental practice. Get a FREE Digital Audit Report for your practice.
Authored by marketing strategist, Robin Jones, this is the fifth in a seven-part digital marketing for dentistry series.
In today’s shifting digital landscape, dentists are quickly realizing that digital advertising can lead to practice growth. The transformation from traditional advertising methods to digital platforms has reshaped how practices connect with their patients, market their services, and establish their brand presence in a competitive market. This blog post is a little longer than our other marketing topics so sit back and relax. You’ll be glad you took the time to learn more.
What is Digital Advertising Anyway?
Digital advertising is a form of marketing and advertising which uses the internet to deliver promotional marketing messages to consumers, and it encompasses a broader set of activities than you may think. Unlike traditional advertising mediums like print, radio, and television, digital advertising has the advantage of tracking the performance and engagement of ads in real-time. The key components and strategies of digital advertising include:
Search Engine Marketing (SEM): SEM is a digital marketing strategy used to increase a website’s visibility in search engine results pages (SERPs) primarily through paid advertising. Businesses bid on keywords that users might enter when looking for specific products or services (like “best dentist in Calgary”), allowing their ads to appear alongside organic search results. This process involves selecting relevant keywords, setting a budget for bids, and creating compelling ad copy to entice users to click. Advertisers are charged based on clicks (pay-per-click, or PPC) or impressions, depending on the campaign’s setup. SEM campaigns offer the advantage of being highly targeted, as ads are displayed to users who are already searching for related information or products. The effectiveness of SEM can be measured and optimized in real-time through analytics, enabling advertisers to refine their strategies and improve return on investment (ROI) by focusing on high-performing keywords and ad variations.
Social Media Advertising: Social media advertising empowers businesses to reach targeted audiences through various platforms like Facebook, Instagram, and LinkedIn, leveraging sophisticated demographic, interest, and behavior targeting. Advertisers choose from multiple ad formats and utilize a bidding system to manage budgets and ad placements. The process involves creating compelling content, launching campaigns, and continuously monitoring and optimizing based on real-time performance metrics such as engagement rates and conversion rates. Analytics play a crucial role in refining advertising strategies, enabling businesses to achieve specific marketing objectives effectively. Additionally, retargeting features allow for the re-engagement of users who have shown interest in a product or service, enhancing conversion opportunities. Through a combination of targeted advertising, strategic content creation, and data-driven optimization, social media advertising offers a highly personalized and efficient way for brands to connect with their audience.
Display Advertising: Display advertising is a form of online advertising that conveys a commercial message visually using text, logos, animations, videos, photographs, or other graphics. These ads appear on websites, social media platforms, and other digital environments that are not owned by the advertiser but are part of a network that agrees to show ads in exchange for revenue. Advertisers use display ads to promote their products or services, increase brand awareness, and drive traffic to their websites. Targeting options for display advertising are sophisticated, allowing advertisers to reach specific audiences based on demographics, interests, behaviours, and even retargeting users who have previously interacted with their brand. The effectiveness of display advertising campaigns is measured through metrics such as click-through rates (CTR), impressions, and conversion rates. This form of advertising leverages the visual appeal of ads to capture the attention of potential customers, making it an integral part of many digital marketing strategies.
Mobile Advertising: Mobile advertising is a form of digital advertising specifically tailored for mobile devices, like smartphones and tablets, leveraging features unique to these devices to engage users in a more personal and interactive manner. It encompasses a variety of formats, including text messages (SMS), banner ads, video ads, and in-app advertisements, capitalizing on the ubiquity and personal nature of mobile devices. Advertisers can target audiences based on detailed criteria, including location (using GPS technology), browsing habits, app usage, and demographic information, making it possible to deliver highly personalized and contextually relevant ads. Mobile advertising enables marketers to reach their audience at almost any time and place, offering opportunities for real-time engagement and immediate action, such as calling a business directly from an ad. The effectiveness of mobile ads is measurable through metrics like click-through rates, engagement rates, and conversion rates, allowing for the optimization of campaigns in real-time to improve ROI. This form of advertising is particularly powerful due to the widespread use of mobile devices and the increasing amount of time people spend using them.
Affiliate Marketing: Affiliate marketing is a performance-based advertising model where businesses reward external partners (affiliates) for directing traffic or sales to their products or services through the affiliate’s own marketing efforts. Affiliates use unique tracking links or codes to promote products or services to their audience, typically on their websites, social media platforms, or blogs. When a consumer clicks on these links and makes a purchase or completes a desired action (like booking an appointment), the affiliate earns a commission from the action. This model allows companies to expand their marketing reach with minimal upfront cost, paying only for measurable results, while affiliates can earn income by leveraging their content and audience reach. Affiliate marketing fosters mutually beneficial partnerships between advertisers and affiliates, relying heavily on trust, transparency, and shared goals to drive success.
Video Advertising: Video advertising is the use of video content to promote products, services, or brands within various digital platforms, including social media, video sharing sites like YouTube, and websites. This advertising format leverages the dynamic and engaging nature of video to capture viewers’ attention, convey messages more effectively, and foster emotional connections with the audience. Advertisers can target specific demographics, interests, and behaviours, ensuring their content reaches the intended viewers. Formats range from short, snappy clips suitable for social media feeds to longer, more detailed explainer videos or interactive ads that encourage viewer participation. Video ads are valued for their ability to increase brand awareness, engagement, and conversion rates, with performance metrics like view count, engagement rate, and click-through rate providing insights into their effectiveness. The growing consumption of video content across devices makes video advertising an increasingly vital component of digital marketing strategies.
Influencer Marketing: Influencer marketing is a strategy where brands collaborate with individuals who have a significant, engaged following on social media or other online platforms to promote products, services, or campaigns. These influencers leverage their credibility and relationship with their audience to endorse brands in a more authentic and organic way than traditional advertising. By partnering with influencers whose followers match the brand’s target demographic, companies can effectively reach and influence potential customers in niche markets. Campaigns can vary in form, including sponsored content, product reviews, and endorsements, which appear on the influencer’s platforms. The effectiveness of influencer marketing is often measured through engagement rates, reach, and ultimately, the conversion rates or ROI these campaigns generate. This approach capitalizes on the trust influencers have built with their audience, translating that trust into a powerful tool for brands looking to expand their visibility and credibility among prospective consumers.
Digital advertising allows for more precise targeting and segmentation of audiences, as well as the ability to measure the effectiveness of advertising campaigns in real-time through analytics and other metrics. This immediacy and data-driven approach can lead to more efficient and effective marketing strategies compared to traditional methods.
Examples of Digital Advertising in Dentistry
Social Media Campaign
A dental practice launched a Facebook and Instagram campaign featuring before-and-after photos of cosmetic dentistry. They utilized targeted ads to reach individuals interested in cosmetic dental services within a specific geographic area. By showcasing their work’s quality and patient satisfaction stories, they not only increased their social media following but also saw a significant uptick in consultations for cosmetic dental procedures.
Pay-Per-Click (PPC) Advertising
To attract new patients, a dental practice utilized Google Ads to create PPC campaigns targeting high-intent keywords related to emergency dental services within a specific region. By bidding on keywords like “emergency dentist” and “24-hour dental care,” they were able to appear at the top of search results when potential patients were in urgent need of dental services. This strategy resulted in a high conversion rate of clicks to appointments.
Video Marketing
Understanding the impact of video content, a dental clinic created a series of educational videos addressing common dental concerns and the services they offer. These videos were shared on their website, YouTube, and social media platforms. By demystifying dental procedures and showcasing their team’s expertise and bedside manner, the clinic was able to reduce patients’ anxiety about dental visits and attract a broader audience.
Creating a Strategy and Measuring ROI
To create an effective digital advertising strategy, dental practices should first define their goals, target audience, and budget. It’s important to choose the right mix of digital advertising types to reach your audience effectively. Once the campaign is underway, measuring ROI becomes crucial. This involves tracking metrics such as website traffic, click-through rates, conversion rates, and ultimately, the increase in appointments or revenue attributed to digital advertising efforts. Having online booking capabilities and tools like Google Analytics and CRM software can provide insights into these metrics.
Words of Wisdom from a 30-Year Marketing Veteran
OK, that’s a lot to take in. I get it. Digital advertising can be daunting, especially when you are just getting started. So, my advice? Start small. I’ve seen companies waste a lot of money on digital advertising, only to scrap it and conclude that “it doesn’t work for us”. But I can tell you this, when done right, it almost always has a positive ROI. Here’s my advice:
Work with someone who knows what they’re doing and ideally, has done it within dentistry. There is a lot of value in “been there, done that” when it comes to digital advertising.
Make sure you have a strong foundation in place BEFORE you spend a nickel on advertising. And what I mean by foundation are things like a good website, tools like online booking and Google Analytics so that you can measure the success of your programs, and good communication with your front-line staff who know to ask questions like “how did you hear about us”?
Start small. If I had a dollar for every organization I know who went “all-in” on advertising, only to get marginal or worse returns, I’d have a beautiful beach house somewhere sunny and warm. Advertising is an iterative process. Test, tweak, test, tweak, test, tweak is the name of the game. Only when you’ve got good results should you increase spend.
Be patient. Advertising generally isn’t a “quick win”. Perfection comes with time, learning, experimenting, and refining. Oh, and the rules, tools, and algorithms are always changing so what works today may not work as well tomorrow.
In Closing
The shift towards digital advertising in dentistry is not just a trend; it reflects where audiences spend their time and how they prefer information. By effectively leveraging digital advertising, dental practices can improve their visibility, engage more meaningfully with patients, and drive growth. The key to success lies in understanding the digital landscape, crafting strategic campaigns, and continually measuring and adjusting to ensure the best possible outcomes. Digital advertising has indeed become an indispensable tool in the modern dentist’s marketing toolkit.
At ClearDent, we partner with Social Ordeals, experts in digital marketing for dentistry, to offer a comprehensive online marketing solution. Social Ordeals has developed a platform and services that help dental practices monitor, manage, and build their online reputations and brands. From building or refreshing your website, to search engine optimization, to digital advertising and more, Social Ordeals coupled with ClearDent’s patient engagement solutions is a win-win for today’s modern dental practice. Get a FREE Digital Audit Report for your practice.
Authored by marketing strategist, Robin Jones, this is the fourth in a seven-part digital marketing for dentistry series.
In the digital age, the adage “Word of mouth is the best form of advertising” has evolved significantly. Today, online reviews are the digital equivalent, spreading faster and further than traditional word-of-mouth ever could. For dental practices, reputation management and a strong presence in online reviews have become indispensable tools in the marketing toolkit. This blog post talks about the importance of these elements, showcasing their multifaceted benefits—from enhancing SEO efforts to attracting a talented workforce and fostering customer loyalty.
Online Reviews: The New Word of Mouth
The digital transformation has made information more accessible, allowing online reviews to travel at unprecedented speeds. A patient’s feedback on your dental clinic can reach thousands of potential patients in no time, emphasizing the necessity for dental practices to actively engage in reputation management. This digital word-of-mouth can significantly influence public perception of your practice, making it crucial to monitor and manage online reviews across various platforms.
Boosting SEO Efforts
Online reviews do more than just influence potential patients; they also play a crucial role in search engine optimization (SEO). Search engines prioritize businesses with higher ratings and more reviews, as they are seen as more relevant and trustworthy by users. Actively managing your online reviews can therefore improve your practice’s visibility in search results, making it easier for potential patients to find you.
Your Online Reputation Reflects Your Brand
Your online reputation is a digital mirror reflecting your clinic’s values, quality of care, and patient satisfaction. It’s essential to respond to all reviews—positive and negative. Engaging with feedback demonstrates your commitment to patient satisfaction and helps maintain a positive image. Responsiveness to reviews, especially on platforms frequented by your target audience, can significantly enhance your clinic’s brand perception.
Safeguarding Your Advertising Efforts
Investing in advertising without a solid reputation management strategy is like sailing without a compass. Online reviews and your responses to them can markedly improve advertising conversion rates. Prospective patients are more likely to choose your clinic over competitors if they see a plethora of positive reviews and constructive engagement with patients. This social proof acts as an insurance policy for your advertising investments, maximizing the return.
Creating Instant Social Proof
Online reviews serve as instant social proof, validating the quality of your services to prospective patients. This not only supports your social media strategy by providing content that can be shared and celebrated but also builds trust with potential patients who see others vouching for your clinic. Leveraging positive reviews in your social media can amplify your practice’s reach and attract more patients.
Attracting a Talented Workforce
The benefits of a stellar online reputation go beyond attracting patients; they also help draw talented professionals to your clinic. High-caliber dental professionals seek employment with clinics that have an excellent reputation, as it reflects a commitment to quality and patient satisfaction. A positive online presence can thus be a deciding factor for potential employees, making your clinic a more attractive place to work.
Increasing Customer Loyalty and Brand Advocates
Engaging with reviews and managing your online reputation effectively fosters a sense of community and appreciation among your patients. This engagement can transform satisfied patients into loyal customers and brand advocates. Patients who feel heard and valued are more likely to return and recommend your clinic to others, extending the lifecycle of customer loyalty and advocacy.
Words of Wisdom from a 30-Year Marketing Veteran
Let me start with a question. When’s the last time you bought a product or service that had 3-stars or less? Probably not recently. Google and other ratings carry a lot of weight and are used to weed out the people or products that you DON’T want to buy from.
Reputation management and online reviews are foundational. In other words, don’t waste time on other high cost, high effort marketing activities until you have a solid plan and process in place for managing your reviews. You’ll be throwing money away.
I won’t repeat what’s already been covered in this blog post, but I will go out on that limb and say that this is in the top three things that you need to address before moving on to other digital marketing activities. And in my experience, if you make review management a priority, it seeps into the rest of the business and raises the bar across the board. When everyone knows how important it is, they tend to work hard to keep the positive feedback coming!
Conclusion
In conclusion, the importance of reputation management and online reviews for dental practices cannot be overstated. These elements are critical in ensuring that your practice not only attracts new patients but also retains them, builds a talented team, and maintains a positive and professional image online. By effectively managing your online reputation, responding to all reviews, and leveraging positive feedback, your dental clinic can achieve sustained growth and success in today’s competitive healthcare marketplace. ClearDent’s ClearConnectpatient engagement solution provides the tools you need to communicate by text or email, and offers advanced features like online reputation management.
At ClearDent, we partner with Social Ordeals, experts in digital marketing for dentistry, to offer a comprehensive online marketing solution. Social Ordeals has developed a platform and services that help dental practices monitor, manage, and build their online reputations and brands. From building or refreshing your website, to search engine optimization, to digital advertising and more, Social Ordeals coupled with ClearDent’s patient engagement solutions is a win-win for today’s modern dental practice. Get a FREE Digital Audit Report for your practice.
Authored by marketing strategist, Robin Jones, this third part of our digital marketing for dentistry series dives into SEO.
In today’s digital-first world, having a strong online presence is not just an option for dental clinics—it’s a necessity. With most prospective patients turning to search engines to find their next healthcare provider, standing out on platforms like Google and Apple Maps has never been more important. This is where the power of Search Engine Optimization (SEO) comes into play. In this post we’ll explore why SEO should be a fundamental part of your dental practice’s marketing strategy and how it can help you build trust, credibility, and ultimately, a larger patient base.
What is SEO Anyway?
Search Engine Optimization (SEO) is a collection of activities meant to enhance the visibility and ranking of websites on search engine results pages (SERPs). In other words, when someone goes to Google and searches for “Best dentist in Vancouver,” you want to be in the top 3 spots of the search results if you are a Vancouver-based practice. Key components of SEO include thorough keyword research, the creation of high-quality and relevant content, on-page optimizations (like title tags, meta descriptions, and structured data), and technical SEO enhancements (such as improving site speed, mobile-friendliness, and secure connections). Off-page SEO efforts, particularly link building, alongside local SEO optimizations, contribute significantly to a website’s authority and ranking. Additionally, providing an excellent user experience and regularly updating the website with fresh content are crucial. These efforts, combined, create a comprehensive SEO strategy that not only boosts a site’s visibility and traffic but also enhances user engagement and conversion rates.
Building Trust and Credibility with Prospective Patients
SEO does more than just improve your website’s visibility on search engines; it helps build trust and credibility with potential patients. Here’s how it works: when your dental clinic appears at the top of search results, it’s not just about being seen first; it’s about being perceived as the best. High rankings signal to potential patients that you are a trustworthy and credible source for their dental needs. This creates a virtuous cycle: the higher you rank, the more clicks you get. The more clicks you get, the more Google sees you as a reputable site, further boosting your visibility.
Leveraging Local SEO for Increased Visibility
Local SEO is a game-changer for dental clinics looking to attract more patients. By optimizing your online presence for local searches, your clinic can appear more prominently on Google and Apple Maps. This means when prospective patients search for dental clinics nearby, your practice won’t just show up—it’ll stand out. Features like “directions”, “call”, and “website” buttons make it easy for potential patients to take immediate action, directly translating into more traffic for your clinic.
The Role of Organic SEO in Driving Traffic
While local SEO helps your dental clinic shine on maps, organic SEO ensures your website ranks well in traditional search results. This is crucial because, even with the prominence of map listings, many potential patients still scroll through organic search results to find their preferred provider. By focusing on organic SEO, you ensure your website is visible both below and alongside map results, capturing the attention of a wider audience.
Staying Ahead of the Competition
It’s no secret that the dental industry is competitive, and with more practices recognizing the value of SEO, the digital landscape is becoming increasingly crowded. Implementing an effective SEO strategy is no longer optional—it’s imperative to stay competitive. Ignoring SEO means risking being overshadowed by other practices that are more visible online, making it harder for potential patients to find you.
SEO: A Long-term Investment with High ROI
Unlike traditional advertising, which requires ongoing investment to maintain visibility, SEO is a long-term strategy that continues to benefit your practice over time. Think of SEO as a vitamin for your digital marketing efforts: it may take time to see the full benefits, but once your online presence is optimized, it will consistently attract new patients to your clinic. This not only ensures a higher return on investment compared to short-term ad campaigns but also establishes a solid foundation for your marketing strategy.
Words of Wisdom from a 30-Year Marketing Veteran
SEO isn’t just one thing, nor is it a one-time thing. It’s kind of like brushing your teeth. Doing it once a week isn’t enough. It’s all about maintenance and staying diligent on an ongoing basis. Just as you wouldn’t expect a single dental check-up to keep your teeth healthy forever, you can’t anticipate a one-off SEO effort to sustain your website’s visibility and ranking in the long term. The digital landscape is constantly evolving, with search engine algorithms updating regularly and user behaviours shifting. This means that what works today might not work tomorrow. As a 30-year veteran, I’ve seen trends come and go, but the principles of consistent effort, adaptation, and commitment to quality content have remained constant. Success in SEO—and in marketing more broadly—is about playing the long game, continuously analyzing performance, adjusting strategies, and staying ahead of the curve. Remember, when it comes to SEO, patience and persistence are your greatest allies.
In Closing
SEO isn’t just a tool for increasing online visibility; it’s a critical investment in the growth and success of your practice. By enhancing your search engine rankings, you not only make it easier for potential patients to find you but also establish your clinic as a trusted and credible choice in a competitive market. Whether through local SEO, organic search rankings, or a combination of both, optimizing your online presence is a surefire way to secure a steady stream of patients now and in the years to come. Don’t let your clinic be left behind—embrace SEO today and watch your practice thrive tomorrow.
At ClearDent, we partner with Social Ordeals, experts in digital marketing for dentistry, to offer a comprehensive online marketing solution. Social Ordeals has developed a platform and services that help dental practices monitor, manage, and build their online reputations and brands. From building or refreshing your website, to search engine optimization, to digital advertising and more, Social Ordeals coupled with ClearDent’s patient engagement solutions is a win-win for today’s modern dental practice. Get a FREE Digital Audit Report for your practice.
Authored by marketing strategist, Robin Jones, this second part of our digital marketing for dentistry series dives into website building.
In the evolving digital age, the significance of having a compelling online presence is undeniable for businesses in every sector, and dentistry is no exception. A dental clinic’s website serves as the cornerstone of its digital marketing efforts, offering a first impression that can either attract or repel potential patients. This post digs into the essential elements that make a dental clinic’s website an effective tool for capturing and retaining patients, reflecting the practice values, and ensuring it stands out in a crowded landscape.
1. Reflect Your Brand and Values
Your website is the digital facade of your dental clinic. It should encapsulate the essence of your practice values, reflecting the quality, professionalism, and care patients can expect when they visit. This means having a clean, aesthetically pleasing design that aligns with your branding elements such as logos, colours, and fonts. A website that truly represents your clinic’s ethos will resonate with prospective patients, making them feel more connected to your practice even before their first visit.
2. Content and Photos: Up-to-Date and Engaging
The content on your website, including text and photos, should accurately represent your current services, team members, and clinic environment. Outdated content can mislead potential patients and may reflect poorly on the professionalism of your practice. High-quality, authentic photos of your clinic, staff, and happy patients can significantly enhance trust and comfort, encouraging website visitors to book an appointment.
3. Navigation and Usability
With Google increasingly prioritizing user experience in its rankings, your website must be easy to navigate. Patients should find answers to their questions effortlessly, with services, contact information, and resources accessible within a few clicks. A well-organized, intuitive site structure not only improves user satisfaction but also boosts your clinic’s visibility in search engine results.
4. Clear Calls to Action
Your website should guide visitors towards taking the next step, whether it’s booking an appointment, calling for a consultation, or subscribing to your newsletter. Clear, visible calls to action (CTAs) are crucial. Ensure that your phone numbers and email addresses are clickable, facilitating immediate action. Integrating chatbots for instant queries and offering online appointment booking and patient portals can further enhance the patient experience.
5. Mobile Responsiveness
With most internet traffic coming from mobile devices, a mobile-friendly website is no longer optional. A responsive design ensures your site looks and works flawlessly on smartphones and tablets, offering the same quality of experience as on a desktop. This adaptability not only meets user expectations but also factors into Google’s ranking algorithm.
6. Security and Speed
A secure and fast-loading website is vital for maintaining patient trust and satisfaction. Ensure your site uses HTTPS to protect users’ data, and regularly optimize performance to keep loading times low. Patients’ patience for slow websites is dwindling, and a sluggish site could lead them to seek dental care elsewhere.
7. Local SEO and Online Presence
While the role of websites in local SEO has evolved, they remain a critical component of your online presence, contributing to your local ranking on Google. Including your social media buttons on the site enhances engagement, while linking to your Google Business Profile can improve your visibility on local maps, making it easier for patients to find your clinic.
Words of Wisdom from a 30-Year Marketing Veteran
As a marketing strategist and consultant, I’ve been in the marketing game for over 30 years — long before websites were even a “thing”. There are two rules that I live by that I always share with my clients.
Rule #1: Don’t spend a penny on marketing until you have a good website to drive people to. Marketing costs money and if you spend money driving traffic to a poorly designed website, you might as well just throw it away. Your website is the foundation of the house. If it isn’t built well, things won’t work on top of it.
Rule #2: I generally don’t care what CEO’s, owners, chefs or bottle washers think about the website. I care what Google thinks. You’d be amazed at what things make a website perform well and pretty pictures and colours aren’t usually enough. Always consult with someone who knows about SEO and conversion optimization when you create or refresh your website.
A dental clinic’s website is a multifaceted tool that, when optimized correctly, can significantly enhance your digital marketing efforts. It’s not just about having a website; it’s about having a website that works hard for your clinic. By ensuring your site is reflective of your brand, up-to-date, easy to navigate, mobile-friendly, secure, and integrated with your broader online presence, you can attract more patients, provide better service, and ultimately grow your practice.
Conclusion
At ClearDent, we partner with Social Ordeals, experts in digital marketing for dentistry, to offer a comprehensive online marketing solution. Social Ordeals has developed a platform and services that help dental practices monitor, manage, and build their online reputations and brands. From building or refreshing your website, to search engine optimization, to digital advertising and more, Social Ordeals coupled with ClearDent’s patient engagement solutions is a win-win for today’s modern dental practice. Get a FREE Digital Audit Report for your practice.
Authored by marketing strategist, Robin Jones, this second part of our digital marketing for dentistry series dives into website building.
There is a growing trend of integrating digital marketing into traditional business models, and dentistry is no exception. As more and more patients turn to the internet to find healthcare providers, digital marketing has become an essential tool for dentists to attract new patients, enhance patient engagement, announce new service offerings, and build a strong, recognizable brand. Here’s why digital marketing is now a cornerstone of modern dentistry:
Online Visibility Increases Patient Inflow
The first step in choosing a dentist often starts with a Google search. Effective digital marketing ensures that your practice appears prominently in search results, making it easier for potential patients to find you. Through search engine optimization (SEO), local listings, and paid advertising, dentists can significantly increase their online visibility, leading to increased patient inflow. When coupled with online booking and patient engagement tools like ClearDent’s ClearConnect, dentists can expect to see considerable growth for their practices.
Engage and Educate Potential Patients
Digital marketing isn’t just about attracting new patients; it’s also about engaging them. By creating informative content that addresses common dental concerns and communicating with patients on a regular basis, dentists can educate their audience, fostering trust and establishing themselves as authorities in their field. It’s important to announce new services when investing in capital equipment as well. Digital equipment to support in-house orthodontics, implants or other services carry a significant capital outlay, so it’s critical that your current and future patients are aware of the new offerings. This engagement is crucial in converting website visitors into actual patients. With tools like ClearDent’s ClearConnect, you can easily communicate by text or email and encourage patients to visit your blog to learn more.
Enhanced Patient Experience
Digital marketing extends beyond attracting new patients—it also enhances the patient experience. Online scheduling, reminders via email or SMS, and patient portals for accessing dental records are just a few examples of how digital tools can improve patient satisfaction and retention. By making interactions more convenient, dentists can ensure a smoother, more enjoyable patient journey.
Leveraging Social Proof
Online reviews and testimonials play a critical role in a patient’s decision-making process. Studies have shown that a majority of patients (70-80%) consider online reviews important in selecting healthcare providers and the overall star rating of a practice is a quick indicator of its quality for many. Positive reviews on platforms like Google, Yelp, and social media can significantly influence potential patients. Digital marketing strategies that encourage satisfied patients to leave positive feedback can enhance a dental practice’s reputation and attract more patients. With ClearConnect, you can customize post-appointment survey messaging, automatically prompt your reviewers to amplify their positive feedback online, and view all collected feedback in-software so you can follow-up with reviews.
Competitive Advantage
In a crowded market, standing out is key. Digital marketing provides dentists with the tools to differentiate themselves from competitors. Whether it’s through a well-designed website, engaging social media presence, or targeted advertising campaigns, digital marketing can highlight a practice’s unique selling points, attracting patients who are looking for specific services or qualities in their dentist.
Cost-Effective Marketing Solutions
Compared to traditional marketing methods, digital marketing offers more cost-effective solutions with measurable results. With digital advertising, dentists can set their budgets, target specific demographics or areas, and track the effectiveness of their campaigns in real-time. This allows for better allocation of marketing resources and a higher return on investment.
Adapt and Respond to Market Changes
The digital landscape is constantly evolving, and with it, patient expectations. Digital marketing allows dentists to quickly adapt their strategies in response to new trends, technologies, or patient needs. (think back to the Covid years and the importance of telehealth solutions). Whether it’s updating their website, launching new services, or responding to feedback, digital tools provide the agility needed to stay competitive.
Six Digital Marketing Tactics Every Practice Should Be Thinking About
This is the first of a 7-part blog series focusing on digital marketing in dentistry. In this series we’ll tackle 6 important aspects of digital marketing including:
A well-designed website serves as the cornerstone of a practice’s online presence. It’s the first point of contact for prospective patients, offering a comprehensive overview of services, team qualifications, and patient testimonials. An effective dental website not only showcases the practice’s professionalism and expertise but also ensures ease of navigation, facilitating appointment bookings and inquiries with user-friendly interfaces. This central digital asset reflects the practice’s brand, values, and commitment to patient care.
SEO is crucial for dentists looking to enhance their online visibility and attract more
patients. By optimizing their website content, structure, and on-page elements like meta tags and keywords, dental practices can rank higher in search engine results for relevant queries. Local SEO strategies, including optimizing for “near me” searches and ensuring accurate Google My Business listings, are particularly important in attracting local patients actively seeking dental services.
Digital advertising encompasses various online platforms and strategies, including pay- per-click (PPC) campaigns, display ads, and social media advertising, tailored for dental practices. By targeting specific demographics, locations, and interests, dental practices can efficiently reach potential patients. Digital ads offer measurable results, allowing practices to adjust their strategies for optimal return on investment, whether it’s increasing brand awareness or driving appointments.
Social media platforms like Facebook, Instagram, and X offer dental practices unique opportunities to engage with current and prospective patients. Through regular posts, live Q&A sessions, and patient testimonials, dentists can build a community, showcase their work, and highlight their practice’s personality. Effective social media management enhances brand visibility, fosters trust, and encourages word-of-mouth referrals.
Accurate and comprehensive online listings are vital for dental practices to ensure they’re easily discoverable by potential patients. Platforms like Google My Business, Yelp, and health-specific directories allow practices to list their location, hours, contact information, and services. Keeping these listings updated and consistent across platforms improves SEO, helps avoid patient confusion, and enhances overall online visibility.
Online reviews on platforms like Google, Yelp, and health-specific review sites play a significant role in a dental practice’s reputation. Positive reviews can attract new patients, while negative feedback can deter them. Actively managing these reviews by responding professionally to feedback, addressing concerns, and encouraging satisfied patients to leave positive reviews is essential for maintaining and enhancing a practice’s reputation online. Reputation management is a continuous process that directly impacts a practice’s trustworthiness and success in attracting new patients.
Digital marketing is no longer an option but a necessity for dentists who wish to grow their practice and stay relevant in the digital age. By embracing digital marketing, dentists can not only attract and retain patients but also offer them a superior healthcare experience. As the digital world continues to expand, the importance of digital marketing in dentistry will only increase, making it an indispensable tool for success.
At ClearDent, we partner with Social Ordeals, experts in digital marketing for dentistry, to offer a comprehensive online marketing solution. Social Ordeals has developed a platform and services that help dental practices monitor, manage, and build their online reputations and brands. From building or refreshing your website, to search engine optimization, to digital advertising and more, SocialOrdeals coupled with ClearDent’s patient engagement solutions is a win-win for today’s modern dental practice. Get a FREE Digital Audit Report for your practice.
Cloud-powered dentistry is still relatively new. As technology progresses, more and more dentists are making the switch, making their journeys to the cloud and leaving older practice management systems behind.
In the early 2000’s, the transition from traditional methods of practice management to digital solutions marked an important era of transformation. Cloud is the next big thing. Some dentists may be worried about data security, cost, or the ability to integrate with existing tools and equipment. Others are just comfortable with what they have and worry about the anticipated disruption that shifting to a cloud platform could cause. But most admit that the shift is likely at some point in the future.
In this article, we’ll take a close look at 4 dentists’ journeys from paper-based and/or legacy, on-premise practice management software to ClearDent’s cloud-based platform.
TKO Group: Kayla Clelland’s Journey to the Cloud
Practice Type: Multi-practice
Previous Software: Curve, Gold
Location: Alberta
As the general manager of TKO Group, Kayla oversees the operations of all 9 locations including their call centre in Alberta. Part of a larger group of 50+ practices, they have plans to keep growing and adding more practices. ClearDent helps them scale their practices up as well as keep them updated with current technology. As TKO Group rapidly expanded, the ability to fulfill their mission of a seamless experience for every patient began to get complicated.
Connecting multiple offices to a single call centre, while delivering a tight-knit practice experience required a lot of moving parts. According to Clelland, “We were adding clinics really quickly – overloading our servers, and we had a lot of VPNs and remote computers.” Fusing together the various digital odds and ends was proving to be slow, unintuitive, and inefficient. As the group tested other cloud solutions, none could compete with ClearDent’s functionality, ease-of-use, and reporting.
After the switch to ClearDent’s Cloud solution, many of Oak Dental Partnership’s issues evaporated. Previously unreliable tunneling software, slow-to-connect VPNs, and remote access connections were replaced with a single URL and dependable connection. Access controls within ClearDent Cloud allowed Clelland to easily determine who could access what, from where, and during what hours. Staff received access to the areas of the practice that were required to complete their respective tasks – whether they did them from their office, call centre, or their couch at home.
The level of control they had over their entire operations was an unexpected delight for Clelland and the company. The ability to customize treatment plans, patient follow-up, and other day-to-day activities meant ClearDent’s Cloud solution felt more like Stadium’s personalized solution. As their location count grew, ClearDent’s ability to duplicate features and templates allowed them to bring a new level of consistency to other practices and get everything set up in record time. When staff move between clinics to see patients or fill sick day gaps, they instantly know their way around the systems.
“ClearDent Cloud has made life easier – not only have our practices made more money, but we’ve also saved money.”
Providing a uniform experience across offices while allowing dentists to review their workload and update notes from home has made the clinics on ClearDent Cloud more productive. That’s something Kayla knows for a fact, thanks to the accuracy and detail of ClearDent Cloud’s reporting capabilities. And one thing the TKO Group takes very seriously is data and insights. Data-driven decision making is core to their success and ClearDent has made it that much easier to extract important information and monitor important business metrics.
Kayla’s advice to any practice is to switch to ClearDent Cloud “Now, honestly.” The simple, secure, and available-anywhere approach that ClearDent Cloud offers even single-location practices, is something she firmly believes in. “ClearDent will improve your practice in ways you wouldn’t have thought needed improvement.”
Ari Pediatric Dentistry: Dr. Timucin Ari’s Journey to the Cloud
Practice Type: Pediatric and Orthodontic, Multi-location
Previous Software: Dentrix
Location: Ontario
Dr. Timucin Ari is passionate about providing the highest level of care possible for infants, children, and patients with special needs. Focused on creating a relentlessly caring environment, the staff at Ari Pediatric Dentistry use their extensive experience to build the foundation for a lifetime of healthier smiles through pediatric and orthodontic care. Their three locations across London, Ontario ensure that each patient that comes through their doors leaves embracing their brighter smile.
Not long into the pandemic, Dr. Ari saw the opportunity to provide more care to children across southern Ontario. The decision to purchase two additional locations was a simple one, but the complexities of now managing multiple locations with multiple teams meant tripling the work that went into running a single profitable practice. Ari Pediatric Dentistry was already using ClearDent, but one of the new locations still relied on a paper-heavy process for providing care.
Bringing new technology into three offices was a smoother experience than he and his staff had anticipated. Dr. Ari’s offices with existing ClearDent services transitioned quickly, “It was seamless – it was so easy!” For the third location that was going digital for the first time, ClearDent’s training staff was brought in to help. Using their experienced onboarding trainees, they simplified training sessions and communicated the benefits of the remote approach to practice management.
Once all three Ari Pediatric Dentistry locations were connected via ClearDent Cloud, Dr. Ari found the dashboard to be one of its best features. An up-to-the-minute snapshot of each location’s performance was accessible from any phone, tablet, or computer with internet access. Dr. Ari and his team were able to closely monitor and see production breakdown, growth and trends. He was also able to monitor case acceptance, hygienists’ capacity, recall rates, and more. Easier access to important business analytics also meant that his financial staff, front desk, and office managers could easily understand how each office was performing.
“As a practicing dentist, I realize it’s really important for me to see what’s happening in each location.”
Even though Dr. Ari sees ClearDent Cloud as the ideal solution to multi-location practices, he also believes the solution is one that works across the board for all practice sizes and specialties. Everything from lower IT infrastructure costs, better security and data backups, dashboards, reporting and comprehensive business insights, practice owners get more visibility and oversight to help them optimize their practice. “Even for a solo, single-location practice, I think as a dentist, it is really important for us to be able to see what’s happening in our practice and ClearDent Cloud makes that possible.”
MAP (Management Advisory Practitioners): Andrew Moukled’s Journey to the Cloud
Practice Type: Practice Advisor
Previous Software: ClearDent On-Premise, ABELDent
Location: Ontario
Andrew Moukled is the CEO of MAP (Management Advisory Practitioners), an organization that takes on the business and operational responsibilities of practice management for dental practices across Ontario. By advising accounting, risk and compliance, clinical operations, and strategy development, oral health providers enjoy a more satisfying work-life balance as they are free to focus on providing outstanding oral health care.
A self-described ‘Big Thinker’, he takes a personal approach informed by his diverse experience and education in clinical management, human resources, and financial modelling. His passion for excellence in dentistry runs in the family with his brother Dr. Aziz Moukled who is a general dentist eagerly taking on complex cases. Andrew Moukled understands what goes into building a thriving business and is ready to lend a helping hand.
Finding itself with a unique opportunity for rapid growth after onboarding four new practices in the past year, MAP approached ClearDent to explore what new technology could assist their operations. They struggled to meet the demands of managing over a dozen practices spread across a large geographic area. Administrative staff and specialists had historically felt bottlenecked by the need to travel to each location – often after hours – to access reports, tackle scheduling, and take on strategic decisions. Key information gathering could only take place during specific hours of the day. Forgetting one task or requiring clarification would cost additional hours in travel with the possibility of interrupting care provider workflows.
While MAP explored third-party options to remotely access multiple locations, the VPN and tunneling software options were unreliable, clunky integrations that required onsite tooling at every practice location. This piecemeal approach had left concerns around the security of all the sensitive information being exchanged. The leadership team were frustrated with their options and knew that sustainable growth would be at risk with their mostly on-prem solution.
After seven years working alongside ClearDent, MAP reached out about the potential of ClearDent’s Cloud solution. Recognizing the possibility of readily accessible information, Andrew Moukled, CEO of MAP, was eager to sign up, “We knew [ClearDent] would transition us very seamlessly to the cloud […] It was a no brainer.” Once ClearDent Cloud was up and running, the value became clear immediately.
For starters, they removed the redundancies of third-party remote applications. Specialists and providers are now able to log in from any location and access everything they need to do their job. One administrative employee can now easily run multiple clinics. Best of all, the MAP team is no longer required to visit each clinic, staying out of the way of care providers. Across the board, teams are empowered and more efficient.
“Everything that you need is at your fingertips – not just the scheduling, not just the clinical charting, not just reporting – you have access to everything, wherever you are.”
Sarah Wakefield, Senior Clinical Team Lead thinks often about how ClearDent Cloud has enabled more sustainable growth for MAP. Cutting down on redundancies and inefficiencies while streamlining through job sharing has prepared them for the next phase of growth. With more accurate information immediately available, management is more confident in their decision making, “If I’m in a meeting and need to pull up a report, I can do that at the click of a finger.” And if you ask Sarah when the right time to shift to ClearDent Cloud is? “If you’re eager to bring that clinic to the next level, the answer is today”.
Dr. Kendall James’ Journey to the Cloud
Practice Type: Multi-location
Previous Software: Paper-based
Location: British Columbia and Alberta
As far as specialists go, you may be hard-pressed to find a more enthusiastic prosthodontist than Dr. Kendall James. Dr. James is a Canadian-born nomad who earned his dental degree from the University of Sydney in Australia before diving into his specialization at the University of Minnesota. Since returning to Canada, he has met with some of the most complex care cases across British Columbia and Alberta. Past President of the BC Society of Prosthodontists, Dr. James now manages multiple locations incorporating the most recent advances in dental technology.
With multiple clinics practicing across two provinces, Dr. James wanted to connect offices to better understand the trends, performance, and health of each location. Using third parties to connect his mostly on-premise servers through portals, he was often frustrated by the inconsistent experience. It was tedious if not impossible to look up key scheduling or operational information, while concerns regarding security frequently surfaced through IT groups. Dr. James needed a more robust way to connect his practices and keep everyone on the same digital page.
Relatively early in the days of the cloud, Dr. James approached ClearDent to learn about possible solutions. Already using ClearDent’s on-prem servers, Dr. James wanted to reduce the risks that came with last-minute changes to schedules and charts during his weekly trips between BC and Alberta. When he purchased his Kelowna location, he saw the opportunity to transition to cloud technology. Now, after testing and using ClearDent Cloud, he says his practice has dramatically changed for the better.
As staff were provided with a view of the business beyond the day-to day perio and endo work, conversations started to shift. Before ClearDent Cloud, the team might have anecdotal evidence or a feeling about how the business was performing. Now, they were openly discussing referral patterns and what portion of their revenue was based on each coding. With the Cloud’s anywhere-access, this also translated to better communication between treatment coordinators and the front-desk with real-time updates to charts and patient files – even when specialists are out of the office.
“There are certain things that ClearDent Cloud offers that have changed the way I view my numbers.”
Looking back, he sees the switch as an obvious one, “I don’t think there’s any wrong time to switch over to the cloud.” Modernizing his practice with ClearDent Cloud has provided professional insights, increased efficiency, tighter security, and more control over how he runs his business – even if he’s on the road with his iPad. “ClearDent Cloud has given me the information I need about my clinic anytime, anywhere. It’s exactly what I want.”
Incorporating cloud computing into dentistry marks a major advancement in the delivery and management of dental services. Originally more common in IT and business, this cutting-edge technology is now gaining significant traction in the healthcare sector, especially in dental offices. But buyer beware: not all Cloud software is created equal. You can read more about the difference between true cloud and cloud-washed dental software and how to tell the difference here.
Cloud computing provides a range of applications for dental professionals. From improved management of patient records, more efficient appointment scheduling, the facilitation of remote consultations, to enhanced data security. The data and insights available from Cloud solutions enables better decision-making, and the anytime, anywhere access opens new doors of efficient operations.
The implementation of cloud-based technologies is revolutionizing dental care, leading to more efficient practice management, better patient interaction, and more collaborative approaches to treatment planning. Talk to ClearDent today to find out how you can become a Cloud-powered practice.
As the world of dentistry continues to evolve with technological advancements, there’s one innovation that’s transforming how practices operate: true cloud-based practice management software. This cutting-edge tool is not just a trend; it’s a game-changer in streamlining operations, enhancing patient care, and ensuring the utmost efficiency in your practice.
In modern times, where efficiency and accessibility are paramount, cloud-based solutions are more than just a convenience—they are a necessity. From solo practitioners to large dental groups, the shift towards cloud computing is providing unparalleled benefits, reshaping the landscape of dental practice management.
But buyers beware! Not all Cloud solutions are built the same and it’s important to be able to tell the difference. The distinction between true cloud and cloud-washed solutions is important when wanting to harness the full potential of cloud computing not just today, but well into the future. This differentiation goes beyond mere terminology; it’s about understanding the core architectural and operational differences that can significantly impact a practice’s efficiency, scalability, and cost-effectiveness. True cloud solutions are designed specifically for cloud environments, offering inherent scalability, elasticity, and robust security. In contrast, ‘cloud-washed’ solutions (aka. legacy software rehosting) are often repurposed traditional applications with limited cloud capabilities. As businesses increasingly rely on cloud technologies for their critical operations, knowing this difference is not just beneficial—it’s essential for making informed decisions that align with long-term business strategies and goals.
In this blog post, we’ll explore the nuanced contrasts between true cloud and cloud-washed solutions and why recognizing these differences is pivotal for any organization looking to leverage cloud technology effectively.
How to Spot a Cloud-Washed Solution
The difference between “true cloud” and “cloud washed” solutions primarily revolves around how these solutions are designed, deployed, and utilized in a cloud computing environment. Here’s a detailed comparison:
Architecture and Design
True Cloud Solutions: These are designed specifically for cloud environments. They leverage cloud-native architectures, ensuring they are inherently scalable, elastic, and efficient in resource utilization. True cloud solutions often follow a multi-tenant model where multiple customers share resources but with isolated data and environments.
Cloud-Washed Solutions: Also known as rehosted legacy software, these are often traditional, on-premises applications that have been minimally adapted to be hosted over the internet. They lack the fundamental architectural benefits of true cloud solutions, like elasticity and multi-tenancy.
In simpler terms: Imagine you have a basic appointment book at your dental office where you manually write down appointments. If someone just takes this book and scans it so you can view it online, it might seem modern because it’s accessible over the internet. However, it doesn’t improve how you schedule appointments – you can’t automatically update times, send reminders to patients, or let patients book online. This is similar to cloud-washed solutions where your old system is made available online but without any real improvement in functionality or convenience.
Scalability and Elasticity
True Cloud Solutions: They offer seamless scalability, allowing users to easily adjust resources (such as storage and computing power) as per demand, often automatically.
Cloud-Washed Solutions: Scalability is limited and often manual. They don’t inherently adjust to varying workloads, leading to either underutilization or resource shortages.
In simpler terms: Imagine your dental clinic has an old phone system to handle appointments. This system can only handle a few calls at a time. When it’s a busy day, and many patients are calling to book appointments, some get a busy signal because the system can’t handle more calls. On a slow day, most of the lines are unused. Cloud-washed solutions are like this phone system. They don’t automatically adjust to the busy or slow days at your clinic. You end up with a system that’s either overwhelmed during peak times or barely used when it’s less busy.
Integration and Accessibility
True Cloud Solutions: They generally offer robust APIs for integration with other cloud services and are accessible from anywhere with an internet connection.
Cloud-Washed Solutions: Have limited integration capabilities and are less accessible, requiring specific configurations or VPNs for access.
In simpler terms: Think of cloud-washed solutions as having a special filing cabinet in your dental office that requires a unique, complicated key to open. This key isn’t like the normal keys you use every day; it needs special settings or a special device (like a VPN) to work. So, if you’re away from the office and need to check patient records or order supplies, it’s not easy. You can’t just use your home computer or smartphone to access it. These systems don’t easily connect with the other software you’re using, making it difficult and inconvenient to access important information when you’re not at the clinic.
Performance and Reliability
True Cloud Solutions: Designed for high availability and reliability, they often include features like load balancing and redundancy.
Cloud-Washed Solutions: Cloud-washed solutions lack high availability, redundancy and load balancing because it is difficult, if not impossible, to make that possible.
In simpler terms: Imagine cloud-washed solutions as a single dental chair in your clinic used for all your patients. If that chair breaks down or is already in use, there’s no backup. You can’t see more than one patient at a time, and if something goes wrong with the chair, all your appointments have to be canceled or postponed. These solutions don’t have extras or backups (high availability and redundancy) and can’t handle too many patients at once (load balancing). So, when they get too busy or have a problem, everything stops, just as if your only dental chair breaks.
Security
True Cloud Solutions: These are typically designed with security as a core component. They often employ advanced security measures like encryption, multi-factor authentication, and regular security audits. Being built specifically for the cloud, they are more likely to be up to date with the latest security protocols and compliance standards.
Cloud-Washed Solutions: Security in hosted solutions can vary significantly depending on the provider and how the solution is architected. While providers may implement robust security measures, these solutions may not inherently have the same level of security integration as true cloud solutions, particularly if they are traditional applications adapted for cloud hosting.
In simpler terms: Think of cloud-washed solutions like renting different types of storage units for your dental clinic’s important documents. The level of security depends a lot on which storage company you choose and how they’ve built their units. Some might have advanced security systems, while others just have a basic lock. Even if a company adds strong locks to an old unit, it might not be as secure as the units that were designed from the start with modern security features. This is like cloud-washed solutions where the safety of your clinic’s digital information (like patient records) can vary a lot. Some are secure, but others might not be, especially if they’re just older systems that have been moved online, not built for it from the beginning.
Compliance
True Cloud Solutions: These solutions are often designed from the ground up to comply with a wide range of industry standards and regulations, such as GDPR, PIPEDA, SOC 2, and others. They typically have built-in features and controls to ensure data privacy, security, and regulatory compliance, making it easier for businesses to meet their compliance obligations.
Cloud-Washed Solutions: Compliance can be more challenging with cloud-washed solutions, especially if they are adaptations of traditional software not originally built for the cloud. While they can be configured to meet certain standards, achieving and maintaining compliance will likely require additional effort and resources.
In simpler terms: Imagine cloud-washed solutions as using a pre-made building for your dental clinic instead of one specifically designed for dental services. This building wasn’t originally made for dental work, so making it fit your needs, like having the right kind of sterilization rooms or private spaces for patients, can be hard. You can try to adjust and add things to make it work, but it takes extra effort and sometimes more money. Just like that, hosted solutions, especially those not originally built for the cloud, can be tricky when it comes to following all the rules and standards (compliance) that apply to dental practices. You might find yourself having to do more to ensure everything is up to the standards required for patient data and privacy.
Conclusion
In summary, true cloud solutions are specifically built for, and fully leverage the cloud environment, offering scalability, flexibility, and cost-effectiveness. Cloud-washed solutions, also known as “hosted server solutions”, have limitations that can quickly plateau your growth. They have no upgrades that would enhance your business but are the same legacy practice management software, virtualized on a virtual machine. It is highly likely that you would need to make significant investments down the road when you add more locations, patients, or grow the team.
Overall, true cloud infrastructure better supports your organization as you prepare to scale. With ClearDent Cloud, we redesigned our software and its intuitive features that have been trusted by 1500+ practices for over 20 years and rebuilt it from the ground up to be true cloud software with features designed to help organizations scale.
