What's included in this eBook?

Every practice owner should ask the question, “Assuming I have [technology X] how will it change the way I work today and in the future, and what business benefits will it bring?”

Dentistry, despite being a critical aspect of healthcare, has historically lagged behind
other industries in adopting the latest technologies. While areas like information
technology, manufacturing, and even other medical specialties have been quick to
embrace advancements like artificial intelligence, digital record keeping and management
systems, and big data analytics, dentistry has been relatively conservative. This slower
pace of technology adoption can be attributed to the high cost of new technology, a
lack of training and resources to learn and implement these technologies, and a general
hesitation within the industry to shift away from traditional practices that have been
effective for decades. But perhaps there’s more to it. In this eBook, we expand on how understanding new technologies can help you find and select the right solution for your unique clinical and business needs.

Find out why over 2300 Canadian dentists trust ClearDent to keep their practices running smoothly.

dentist organize system

Do you remember the first time you implemented dental software at your practice? It likely required extensive planning and preparation. As a ClearDent user, you’re familiar with the decisions involved in integrating practice management software to improve operations and have likely reaped the benefits of that decision for years, if not decades. Now there’s an opportunity for even greater improvements in flexibility, security and accessibility by moving to the Cloud. But transitioning to ClearDent’s cloud solution follows a similar path of thoughtful planning as your initial move to dental software did. In this post we’ll guide you through moving your existing ClearDent setup to the cloud, outlining the steps that will ensure a smooth transition. 

Dental offices looking to grow revenues and streamline workflows while maintaining high-quality patient care require careful planning and decision-making. For example, expanding to or connecting different locations, adding remote teams, or developing an off-site call center or billing department may be the next step for your practice growth initiatives. A cloud environment is at the heart of making all those things possible. But when choosing a cloud solution, it’s important to consider more than just features, pricing, operations, and equipment compatibility. You have to consider the potential disruption, training requirements, and overall change management. 

Each practice’s unique needs will determine the best strategy for a smooth and effective cloud transition but in general, there are two ways you can transition to the cloud in: a Hybrid approach or a Phased Transition approach. What’s the difference? Let’s explore further below. 

Oak Dental Partners successfully connected multiple offices to a single call center, making patient bookings fast and seamless without overloading their staff and server—thanks to the cloud. Read more here to see how they did it. 

#1: Cloud Hybrid Approach 

Imagine your dental practice operating in multiple locations. You currently use physical servers at each site to manage patient records, appointment scheduling, and billing. However, you face challenges in accessing and synchronizing data between your offices, especially when patients visit different locations. You want to improve efficiency by enabling remote access to patient data while continuing to use the existing physical servers. 

In this scenario, you have existing servers and require synchronization and remote access. This situation would greatly benefit from a hybrid system which involves seamlessly integrating both server and cloud systems, combining the familiarity of an on-premise system with the connectivity of the cloud.

At ClearDent, we offer a unique solution, ClearDent Link, to leverage the power and robust features of both on-premise and cloud systems. Click here to learn more about ClearDent Link. 

Who is this for? 

While having both systems that deliver the “best of both worlds” seems like a no-brainer, practices vary in size and operational scope, and it may not always make sense. While some practices would greatly benefit from a hybrid system, others might not. Here are the key criteria determining whether a hybrid system would be beneficial at this time: 

Solution 

The core characteristics of a hybrid approach: 

The benefits of implementing a Hybrid Approach:  

#2: Phased Transition Approach to the Cloud

Imagine your dental practice group is planning to fully transition to a cloud-based dental software solution, however, you want to do so gradually to ensure a smooth changeover, allowing your team to adapt comfortably and to minimize disruptions to patient care.  

This approach involves a full migration from on-premise software to a web-based cloud solution. Practices that choose a phased approach typically want to leverage the full features and performance of cloud-based software.  

ClearDent offers web-based cloud software, ClearDent Cloud, which includes the features of our proven on-premise software, with enhanced performance and additional functionality. Learn more about ClearDent Cloud here. 

Who is this for? 

While we believe most practices should leverage the benefits of the cloud (we’re biased, of course), there are certain situations where practices would greatly benefit from directly migrating to the cloud: 

Solution 

Below are the main steps to implementing a Phased Transition Approach:  

  1. Initial Phase: Begin by moving non-critical functions like appointment scheduling and billing to the cloud while keeping patient records on physical servers.  
  1. Training and Adaptation: Provide comprehensive training to staff on using the cloud-based features, ensuring they are comfortable with the new system.  
  1. Full Transition: Gradually migrate patient records and other critical data to the cloud, ensuring all staff members are proficient with the software before the final cutover. 

Benefits of implementing a Phased Transition Approach: 

Meet MAP (Management Advisory Practitioners) 

MAP (Management Advisory Practitioners) faced significant challenges managing rapid growth, feeling bottlenecked by the need for staff to travel between locations to access reports and manage scheduling. Their attempts to use third-party VPN and tunnelling software were unreliable and raised security concerns. Despite their eagerness to grow, the steep learning curve of transitioning to new technology initially intimidated them. 

ClearDent’s trainers provided invaluable support, offering structured and personalized training that eased the transition. Once ClearDent Cloud was implemented, MAP immediately saw the benefits. They eliminated the need for third-party remote applications, enabling staff to access everything they needed from any location. This increased efficiency and freed administrative employees from constantly travelling from practice to practice. 

Senior Clinical Team Lead Sarah Wakefield noted how ClearDent Cloud streamlined operations and cut down on redundancies, preparing MAP for continued growth. With real-time information at their fingertips, management could confidently make decisions quickly, empowering their teams and ensuring sustainable growth. Click here to learn how MAP got everything at their fingertips by partnering with Cleardent.

Conclusion 

In short, we understand that switching software and moving to the cloud requires significant time, resources, and considerations. Factors like data management, staff training, IT costs, and long-term growth plans can and should influence your decision, even if you want a solution with shiny new features. It’s important to note that there are different ways to approach the transition and you should consider your options carefully based on your unique situation. 

As we’ve emphasized, every practice has different systems and requirements. While we’ve provided a general comparison between the two cloud transition approaches, there may be additional benefits for each approach depending on your specific situation. We highly recommend leveraging external resources and reaching out to client account representatives to determine the best approach for your practice. They’ll help you assess your situation and offer the best solution for your needs. Gathering as much information as possible will help you make the right decision for your practice, increasing your chances of long-term success. 

What's included in this eBook?

There is a growing trend of integrating digital marketing into traditional business models, and dentistry is no exception.

Digital marketing has become a cornerstone of modern dentistry because it enables practices to effectively reach and engage their target audience in an increasingly digital world. Through platforms like social media, email marketing, and search engines, dental professionals can build strong brand awareness and tailor their messaging to attract and retain patients. Online reviews and reputation management also play a crucial role in establishing credibility. 

Ultimately, digital marketing helps dental practices connect with potential patients, improve their online presence, and remain competitive in a rapidly evolving healthcare landscape. This guide will walk you through the different digital marketing strategies and their benefits to help you better develop priorities and architect your digital marketing journey.

At ClearDent, we partner with Social Ordeals, experts in digital marketing for dentistry, to offer a comprehensive online marketing solution. Social Ordeals has developed a platform and services that help dental practices monitor, manage, and build their online reputations and brands. From building or refreshing your website, to search engine optimization, to digital advertising and more, Social Ordeals coupled with ClearDent’s patient engagement solutions is a win-win for today’s modern dental practice. Get a FREE Digital Audit Report for your practice.

Throughout this document, we’ll provide “Words of Wisdom” from Robin Jones, a 30-year marketing veteran who’s been navigating the marketing landscape since before websites were even a “thing”. 

According to Jones, “In the early years, the marketing toolkit was limited to traditional media like print ads, billboards, direct mail and TV spots, with a reliance on broad, demographic-based targeting. As the digital revolution unfolded, I and other marketers adapted to the seismic shift brought on by the internet, mobile technology, and social media. We’ve had to learn how to harness SEO, email, and pay-per-click advertising, and master the art of social media marketing on platforms like Facebook and Instagram. More recently, we’ve had to embrace data analytics, programmatic advertising, and artificial intelligence to deliver hyper-personalized content and reach niche audiences.” 

The marketing landscape, once dominated by outbound tactics, is now a dynamic ecosystem of inbound strategies, influencer partnerships, and immersive content marketing that requires constant adaptation and lifelong learning. We hope you enjoy the insights and anecdotes provided by Robin throughout this guide.

 

Find out why over 2300 Canadian dentists trust ClearDent to keep their practices running smoothly.

dentist organize system

When selecting dental software, practices typically emphasize features that enhance patient care like patient management, clinical tools, and workflow optimization. However, one often overlooked core piece of functionality is ledger management, the backbone of strong practice and financial operations. While basic financial ledger functionality is table stakes when it comes to dental software, not all ledgers are created equal. While a good dental ledger presents accurate, timely, and detailed data, a great dental ledger reduces manual work and errors, enhances productivity, improves staff efficiency, boosts profitability, and elevates patient care by allowing the dental team to focus more on patients and less on administrative tasks. It’s critical that the system you adopt aligns with your long-term goals and can both simplify and streamline your financial operations today, and into the future.  

Has this happened to you? 

As a dentist running a busy practice, you spend countless hours perfecting patient care, ensuring every visit is a pleasant experience. However, at the end of each month, you may notice that the financial reports don’t reflect the hard work. Collections are low, and accounts receivables are piling up. This discrepancy isn’t due to poor patient care, but rather an inefficient financial management system. That’s where the ledger comes in. 

The hard-hitting truth is that dental schools don’t emphasize the importance of the dental billing process and how important it is for the overall financial health and success of the practice. Some data suggests that as much as 11% of all claims are initially denied due to errors that could have been prevented with proper documentation and coding practices. Because many dental professionals are completely new to billing, claims management and other financial processes, they often overlook the need for technology that optimizes these functions – leaving money on the table every day. That’s why it’s so important for dental professionals to understand how their practice’s success is tied to efficient operations and financial management which are enabled by a good ledger system. 

What is Ledger Management?

Ledger management in dental software is a comprehensive financial management tool designed to streamline and organize financial transactions within the practice. Main features include patient account management, billing and invoicing, insurance management, adjustments and write-offs, and financial reporting. With systems like ClearDent, you also get EOB auto-adjustment, flexible payment plans, and can easily manage a whole family’s financial claims in one place. (You can learn more here.) Think of it as a built-in, smart assistant for your administrative team that ensures all the financial details are handled efficiently and accurately, reducing manual data entry and automating important billing adjustments and insurance claims. It’s a win–win with more billing accuracy in a lot less time.

Here’s a breakdown of the main ledger features in simple terms: 

In short, the ledger is an essential tool to ensure all the financial management needs of your practice are taken care of. It streamlines billing processes and ensures regulatory compliance, ultimately contributing to strong cash flow and profitable practice operations. 

Why is the ledger important and why does it matter? 

While most dental software includes basic financial management tools, if your goal is to streamline practice operations—whether to reduce staff workload or attract new patients—it’s important to evaluate these solutions with your unique practice needs in mind. 

Without an effective ledger management system, your practice will likely face several challenges. For starters, your administrative team may spend countless hours manually tracking payments and claims (time that could be spent on higher value work), leading to errors and inefficiencies. Uncollected balances will increase, and your cash flow will suffer, impacting your ability to invest in growth initiatives. 

Imagine the frustration of working within a system that doesn’t clearly show which patients owe money or whether or not an insurance claim has been processed. Your staff would have to chase down payments that causes delays and ultimately leads to patient dissatisfaction. These inefficiencies almost always have a compounding effect, ending in financial instability. 

Has this happened to you? 

As a dentist running a bustling practice with a full schedule of patients every day, you invest in different marketing activities to drive a steady flow of new appointments. But despite the high patient volume, your revenue goals aren’t materializing. Accounts receivables (A/R) continue to rise, and write-offs are becoming increasingly frequent. Initially you may think the issue lies in not enough patients, but in fact, the root cause is an inefficient financial management system. Without the right tools, your practice will continue to struggle to track outstanding balances, leading to missed payments.

Understanding the importance of a well-designed ledger is the first step in recognizing which tool is critical for your success. In the next chapter, we’ll explore how different systems can vary in effectiveness and what to look for when evaluating your current software. 

Ledger Navigation and Functionality 

There’s a saying, “A chain is only as strong as its weakest link.” This rings especially true in the context of software system usability. There are many components to dental ledgers including billing, insurance allocation, adjustments, accounts receivable, and integration with patient engagement software for collections follow-up. It can get messy. While having more features can be a good thing, having a system where you can easily navigate between different sections of the ledger, like patient accounts, EOB responses, and family views, is equally important. The name of the game is a comprehensive yet concise, easy to use ledger for both staff and patients alike. 

Has this happened to you? 

Imagine you’re an admin staff member handling patient billing. One of your patients has an outstanding balance, but when their family member comes in for an appointment, this balance is not displayed due to current software limitations. As a result, you miss the opportunity to collect the balance owed during the checkout process.  

Things like family view are non-standard features that can benefit the practice in many ways. It’s important to understand what your next ledger offers down to the last detail, so that you can maximize both productivity and profitability. Now, let’s talk about common pitfalls and things you should avoid. 

Negative impact of weak ledger functionality: 

Key features and benefits to look out for: 

Insurance Management 

Making sure that a practice has steady cashflow is critical to keeping the lights on, but to achieve that, practices have to make sure that collection and claims are set up correctly, especially when it comes to insurance management. Insurance management is a top priority and a reliable system that can seamlessly handle claims and collections goes a long way to avoiding mounting accounts receivables.  

At ClearDent, we built EOB Auto Adjust to help you stay on top of what you’re owed.  

EOB (Explanation of Benefits) Auto-Adjustment automatically updates patient accounts based on the insurance company’s explanation of benefits. Once the EOB is received in the system for a patient procedure, it automatically adjusts what falls under the patient’s responsibility versus the insurance’s responsibility and applies it seamlessly in the patient ledger, eliminating the need for manual adjustments and write-offs. 

Negative impact of weak ledger functionality: 

Key features and benefits to look out for: 

Payment Plans (Contract Billing) 

A challenging economy significantly impacts treatment adoption and appointment frequency, particularly when it comes to high-cost, optional treatments. Dental practices often face the dilemma of providing essential care while managing the financial constraints of their patients, as well as selling higher value services that aren’t must-have treatments. Payment plans emerge as a valuable solution, offering patients the opportunity to receive treatments without the financial burden of paying for everything up front or at the time-of-service delivery. However, these types of plans can require considerable time and resources for administrative staff to manage, often leading to inefficiencies and errors. 

Has this happened to you? 

Imagine that you are an admin who handles billing for a busy dental practice offering various treatments. If the practice has over 50 patients enrolled in the payment plan system, each with different fees and payment dates, the admin team will be overwhelmed with paperwork, tracking who needs to pay what amount and when. They have to post transactions, send claim forms, process payments, and send receipts to each patient, all while managing new payment plans coming online every day.   

Doing things manually can quickly become chaotic. The solution is a good payment plan system that integrates with the ledger to significantly streamline operations in your practice.  

Negative impact of weak ledger functionality: 

Key features and benefits to look out for: 

Business Analytics 

A dental practice is a business after all, and running a successful business requires strategic decision making at every turn. To make informed decisions, dentists need access to information about their practice’s performance. Business analytics is an indispensable tool that provides insights into what’s going on in your practice, analyzing daily performance, trends, and more. 

With ClearDent Cloud, you can customize charts like these and more to meet the needs of your practice, and access them as often as you’d like with a single click. Access to business analytics tools helps you make better business decisions and keep your practice on a growth and profitable path. 

Conclusion 

Selecting the right dental software is a big job. From scheduling to procedure to billing, the system is the heartbeat of the practice. It’s easy to get “wowed” by all the other features in dental software, but an often overlooked, yet business-critical feature is the ledger system. Effective ledger management drives smooth operations and the overall financial health of your practice. By ensuring that your ledger system is user-friendly, comprehensive, and capable of handling complex financial transactions, you can reduce staff workload and keep your patients happy and loyal. Its important to do your research! If you are diligent in your evaluation, considering both system features and how everything fits into your operational goals will bring you long-term success to your practice.